A friend of mine, a hiring manager, was about ready to bang his head against his desk after interviewing his fifth marketing manager candidate. "They all look great on paper," he said, "but when we talk, it’s clear they've never actually run a campaign."

I get it. Hiring for marketing managers is tough. Everyone says they’re "data-driven," "strategic," and "results-oriented" — but how many of them really are?

In fact, a recent survey found that 68% of marketing hires don’t make it through their first year. And the cost of a bad hire? Roughly $240,000 when you factor in recruitment, training, and lost productivity.

But here's the good news: you can speed up your screening process and improve your chances of finding the right hire by using the right tools. After five years of helping companies hire marketing leaders, I’ve found five tools that consistently help spot the real deal from the smooth talkers.

Hirevire

Hirevire is the best out there if you are busy and hiring is not the only thing that you do.

Hirevire will collect all types of responses from video, and audio, to file responses to give you better judgement about the candidate's abilities.

You get to see candidates’ true personalities shine while gathering in-depth insights about their abilities.

It is the fastest way to pre-screen applicants and identify those worth investing in for further interviews.

Key Features of Hirevire

• Video Screening - Assess soft skills/fit with pre-recorded video Q&A

• Time Savings - Skip initial interviews to accelerate screening

• ATS Integration - Smooth syncing promotes unified candidate experiences

• Intuitive Interface - Easy for both recruiters and applicants to use

With Hirevire, you can rapidly identify promising talent while simultaneously providing an engaging, modern experience.

Hirevire Cons

• It is not a good fit if you receive very few resumes.

• Not a good fit for interviewers with ample time.

Reviews

• G2 rating: 4.8 out of 5 stars

• Capterra: 5.0 stars

• Trustpilot: 4.5 out of 5 stars

Pricing of Hirevire

Hirevire offers a 7-day free trial with no credit card requirements. There are 3 pricing tiers available:

• One Job: $19 per month (Billed annually)

• Startup: $49 per month (Billed annually)

• Growth: $149 per month (Billed annually)

Sounds like exactly what you’ve been looking for? Get started today for free!

Wamly

Wamly empowers small and medium-sized businesses (SMBs) with a user-friendly video recruitment solution.

This one-way video interview software offers advanced functionality, yet remains easy to use, enabling businesses to efficiently evaluate candidate skills and streamline the hiring process.

Key Features of Wamly

• Multiple organisations and users

• Various user roles

• Custom questions with video, audio, text options

• Advanced filtering

• Automated reminders and follow-up emails

• Notes, tags, and star ratings for candidates

• API access for integration

Downsides of Wamly

• Less robust features for large enterprises

• Analytics and reporting functionality limited

Reviews & Ratings of Wamly

• G2 rating: 4.8 out of 5 stars

• Capterra: 4.7 stars

HireVue

HireVue is one of the leading video interview software platforms, used by over 700 top enterprises worldwide.

Their hiring intelligence platform transforms the way companies discover, hire, and develop talent.

It combines video interviews with predictive, validated IO science and artificial intelligence (AI).

HireVue augments human decision-making in the hiring process and delivers higher-quality talent, faster.

Key Features of HireVue

• Intelligent video interview capabilities with AI scoring.

• Automated scheduling, reminders, and interview analyses.

• Library of pre-built video assessments.

• Analytics dashboard and custom reporting.

• Broad question libraries.

• Worldwide candidate availability.

• Insights powered by linguistics and facial recognition.

Downsides of HireVue

• There is a steep learning curve for some users.

• It can be pricey for smaller companies.

• Some users reported poor video quality in HireVue interviews, which can frustrate candidates and interviewers.

Reviews & Ratings of HireVue

• G2 rating: 4.1 out of 5 stars

• Capterra: 4.5 stars

Pricing of HireVue

• Essential: Starting at $35K

• Enterprise: Starting at $75K

• Premium: Request a demo

HireHunch

HireHunch provides AI-powered video recruiting software to automate screening.

Key Features

• Automated video interview scheduling

• AI analysis of video interviews

• Custom criteria scoring and ratings

• Analytics dashboard and reports

Downsides

• Potentially complex for non-technical recruiters

• Smaller customer base than competitors

Reviews & Ratings

• G2 rating: 4.6 out of 5 stars

• Capterra: 4.8 stars

Pricing

• $99/month base plan - $399/month enterprise plan

VideoAsk

VideoAsk provides an easy-to-use video recruiting solution for quick screening.

Key Features

• Simple video question creation

• Pre-set video interview templates

• Candidate management and notifications

• Mobile app for field recruiters

Downsides

• Less advanced customization than competitors

• Analytics and reporting functionality

Reviews & Ratings

• G2 rating: 4.5 out of 5 stars

• Capterra: 4.7 stars

Pricing

• Custom quote based on needs

Conclusion

Here’s the deal: no screening tool is perfect, but using the right ones together can make all the difference between hiring another smooth talker and finding a marketing manager who can actually get results.

Start with one or two tools from this list and build your process from there. You’re not trying to make it harder for candidates — just quickly spot the marketers who can back up their LinkedIn claims with real skills.

And remember, the best screening process is the one you’ll actually stick with. So choose tools that fit your company culture and how you like to hire.

Ready to step up your marketing manager screening? Your next great hire is out there.

For more, check out our guide on structuring marketing interviews or book a demo to see how Hirevire can make recruiting easier.