Prescreening Questions to Ask Digital Storytelling Strategist

Can you describe your experience in developing and executing digital storytelling strategies?

Every great digital storyteller has a unique journey, filled with diverse experiences that shape their storytelling approach. When asking about their experience, you're looking to gauge the depth and breadth of their involvement in developing strategies. Have they merely contributed ideas, or have they taken the lead in executing them? Listening to their journey can offer insights into their problem-solving abilities, leadership qualities, and creativity.

What storytelling frameworks or models do you find most effective for digital content?

Storytelling isn't a one-size-fits-all kind of deal. Different frameworks work for different scenarios. Some might swear by the Hero’s Journey, while others might prefer a more straightforward AIDA (Attention, Interest, Desire, Action) approach. By understanding their preferred frameworks, you get a peek into their methodology and how adaptable they are to various storytelling needs.

How do you measure the success of a digital storytelling campaign?

In the world of digital marketing, analytics are king. But how do you translate numbers into storytelling success? The candidate should be able to discuss key performance indicators (KPIs) like engagement rates, click-through rates, and conversion rates. More importantly, they should be able to convey how these metrics tie back to the narrative they created.

Can you give an example of a digital storytelling project you've led from start to finish?

Nothing speaks louder than tangible examples. When asking this, you're looking for a detailed walkthrough of a past project – from the initial concept to execution and final outcomes. This will give you an understanding of their project management skills, creative process, and ability to deliver results.

What tools and technologies do you prefer for creating and managing digital storytelling content?

In today's digital age, tools and technologies make a significant difference. Whether it’s Adobe Creative Suite for content creation, Hootsuite for social media management, or Google Analytics for performance tracking, the tools they use can tell you a lot about their workflow efficiency and technical prowess.

How do you ensure that your storytelling aligns with brand guidelines and messaging?

A compelling story that doesn’t align with brand guidelines is like a ship without a compass. It might be impressive, but it’s not going anywhere meaningful. Understanding how candidates ensure brand consistency shows their attention to detail and ability to create cohesive brand narratives.

What are some key elements of a compelling digital story?

What makes a story compelling enough to grab attention in a crowded digital landscape? Is it the protagonist? The conflict? Or perhaps the emotional resonance? This question reveals what elements they prioritize and how they craft narratives that captivate and engage.

How do you tailor your storytelling approach for different digital platforms and audiences?

Each digital platform has its quirks and audience preferences. What works on Instagram might not work on LinkedIn. The ability to adapt storytelling techniques to fit the platform and audience is a testament to a storyteller's versatility and strategic thinking.

Can you share an instance where you had to pivot your storytelling strategy mid-campaign?

Flexibility is crucial in digital storytelling. Sometimes, things don’t go as planned, and you need to change course. Learning how they've navigated such challenges can provide insights into their problem-solving skills and resilience.

How do you stay updated with the latest trends in digital storytelling?

The digital landscape is continually evolving. Staying updated with trends is vital for storytelling that resonates with the current audience. Whether it's through industry blogs, webinars, or professional networks, understanding how they keep their finger on the pulse is essential.

What role does data play in your storytelling process?

Incorporating data into storytelling is like adding seasoning to a dish. It enhances the flavor. Data can inform direction, refine approaches, and measure success. This question helps you understand their analytical skills and how they balance creativity with data-driven insights.

How do you collaborate with other departments (like marketing, PR, etc.) in your storytelling efforts?

Digital storytelling often requires teamwork. Collaboration with departments like marketing, PR, and design is crucial for cohesive campaigns. Their approach to teamwork can reveal their communication skills and ability to work well in a multidisciplinary environment.

Can you discuss a time when you faced a significant challenge in digital storytelling and how you overcame it?

Challenges are inevitable in any creative process. How they handle these roadblocks can speak volumes about their perseverance, creativity, and problem-solving abilities. You'll learn a lot from their experiences and how they turn obstacles into opportunities.

What techniques do you use to engage your audience and keep them invested in the story?

Engagement is the holy grail of digital storytelling. Whether it’s through interactive content, compelling visuals, or emotional hooks, their engagement techniques can give you insights into their creativity and strategic thinking.

How do you handle feedback and revisions to your storytelling content?

Feedback is part and parcel of the creative process. How candidates handle feedback and revisions sheds light on their professionalism, receptiveness to critique, and commitment to delivering quality work.

What is your approach to integrating multimedia elements (like video, audio, interactive content) into a digital story?

Multimedia elements can significantly enhance a digital story, making it more engaging and immersive. Their approach to integrating these elements can reveal their technical skills, creativity, and ability to create multidimensional narratives.

How do you ensure diversity and inclusivity in your digital storytelling?

Diversity and inclusivity are more than buzzwords; they're vital ingredients for authentic storytelling. Understanding their approach to these elements can provide insights into their values and ability to create stories that resonate with a broad audience.

Can you discuss a project where you successfully leveraged user-generated content?

User-generated content can add a layer of authenticity and trust to digital stories. Their experience with such projects can reveal their ability to engage audiences, harness community voices, and blend them seamlessly into professional narratives.

What analytic tools do you use to track the performance of your storytelling efforts?

Tracking performance is essential for understanding the impact of storytelling efforts. Whether it’s Google Analytics, social media insights, or proprietary tools, their choice of analytics platforms can provide insights into their analytical approach and tech-savviness.

How do you balance creativity with the business objectives in your digital storytelling campaigns?

Creativity and business objectives need to coexist harmoniously in any successful digital storytelling campaign. Striking this balance isn't always easy. Their approach to aligning creative narratives with business goals can offer insights into their strategic thinking and versatility.