Unlocking the Perfect Hire: Key Prescreening Questions to Ask a Potential Email Designer

Tell us about your experience on email and design. What work have you done? For what clients? For how long?

This question allows you to understand the candidate's background, experience, and the scope of their design work. It also gives you an insight into the types of clients they've worked with and the duration of their experience in this field.

Link to your portfolio

Requesting a portfolio provides tangible evidence of the candidate's skills and creativity. It enables you to evaluate their design styles, versatility, and attention to detail.

What is the average number of emails you design per week?

This question helps assess the designer's capability to handle workload and their efficiency in delivering projects on time.

What was the design workflow? How were you briefed and how would you go about starting a design based on brief?

This question allows you to understand the designer's approach to tasks, their understanding of project briefs, and how they translate briefs into designs.

What is your favorite AND least favorite campaign you ever designed?

This question provides insight into the designer's personal taste, their strengths, and areas they may need to improve upon.

Tell us about yourself, interests, ambitions

This question helps you to understand the candidate beyond their professional skills, providing insight into their personality, motivations, and long-term career goals.

Are you able to work US PST hours?

This question is essential if your company operates in US PST hours. It helps to establish whether the candidate can fit into your working schedule.

What is your salary expectation?

This question is crucial to determine if the candidate's expectations align with your budget for the position.

What email design software or tools are you proficient in?

This question gives you an idea of the candidate's technical proficiency and whether they are familiar with the tools your company uses.

Can you describe your experience with mobile-first design in email?

With the growing importance of mobile-friendly designs, it's important to know if the candidate has experience and skills in designing for mobile platforms.

Are you familiar with HTML and CSS for email design?

HTML and CSS are fundamental for email design. This question reveals the candidate's technical skills and their ability to create more complex designs.

Can you describe your experience with A/B testing in email design?

A/B testing is essential for improving email campaign effectiveness. It's important to know if the candidate understands and has experience with this process.

How do you ensure that your email designs are aligned with the brand's visual identity?

This question sheds light on the candidate's ability to maintain brand consistency across all email designs, which is crucial for brand recognition and trust.

Can you explain your process for creating responsive email designs?

Responsive design is key in today's multi-device world. Understanding the candidate's approach to this will show their capability to deliver accessible and user-friendly designs.

How do you handle feedback and revisions in your design process?

This question helps you understand the candidate's receptiveness to feedback and their ability to make necessary revisions without compromising the design quality.

Can you describe a time when you had to meet a tight deadline for an email campaign?

This question tests the candidate's ability to work under pressure and their time management skills.

How do you stay updated with the latest email design trends and technologies?

This question assesses the candidate's commitment to continuous learning and staying relevant in the fast-paced world of email design.

Do you have experience in designing for email marketing automation?

Email marketing automation is becoming increasingly important. Understanding if the candidate has experience in this area can be a significant advantage.

Can you describe a challenging email design project and how you overcame the difficulties?

This question allows you to gauge the candidate's problem-solving skills and their ability to handle challenging situations.