Navigating Performance Marketing: Key Prescreening Questions to Explore

Tell us about yourself?

This open-ended question allows the candidate to share their professional journey, highlighting their key skills and experiences relevant to performance marketing. It can provide insights into their qualifications, achievements, and their overall fit for the role.

Tell us about your experience managing and media buying for Meta, Google, and TikTok?

This question seeks to understand the candidate's capability in managing and buying media across different platforms. Their response will reveal their proficiency in utilizing each platform's unique features and targeting capabilities to maximize ad performance.

What is the average monthly budget you have managed on Meta?

This question probes into the candidate's experience with budget management on Meta. This will give you an idea about the scale of campaigns the candidate has handled and their ability to manage ad spend efficiently.

What is the average monthly budget you have managed on Google?

Like the previous question, this one aims to understand the candidate's competency in managing Google ad budgets. It shows their experience with Google's advertising platform and their capacity to optimize campaigns within a set budget.

How would you set up a Google account structure for a multi category brand such as Italic?

This question assesses the candidate's strategic thinking abilities and understanding of Google's account structure. Their approach to organizing a multi-category brand's account can reveal their capacity to handle complex campaigns.

What types of brands have you worked with before? If e-commerce, what industries?

This question helps understand the candidate's industry experience. Their familiarity with different industries and brands can contribute to their ability to tailor effective strategies for your brand.

What is your salary expectation?

This question, although straightforward, is crucial in determining whether the candidate's expectations align with your company's budget for the role.

Have you worked in a performance marketing role before?

This question seeks to verify the candidate's prior experience in a similar role, which can be a good indicator of their preparedness for the job responsibilities.

Do you have experience managing a performance marketing budget?

Understanding the candidate's experience with budget management in a marketing context can provide insights into their ability to optimize ad spend and achieve maximum ROI.

Can you describe a time when you used data to inform your marketing strategy?

This question underlines the candidate's data-driven approach to marketing. Their ability to use data to inform strategies is crucial for a performance marketing role.

What metrics do you typically use to measure the success of a performance marketing campaign?

This question aims to understand the candidate's perspective on success metrics and their ability to measure campaign performance effectively.

Do you have experience with A/B testing? Can you give an example of a test you've run?

A/B testing is vital in performance marketing. This question seeks to understand the candidate's practical experience with this testing method and their ability to utilize the results to improve campaign performance.

How familiar are you with SEO and SEM practices?

This question probes into the candidate's understanding of SEO and SEM, which are crucial elements of digital marketing. Their familiarity with these practices can substantially affect the performance of your online campaigns.

Can you describe your experience with digital analytics tools?

This question aims to understand the candidate's proficiency with digital analytics tools, which are essential for tracking and improving campaign performance.

What is your approach to building a performance marketing team?

This question gives the candidate an opportunity to demonstrate their leadership skills and their vision for building a successful marketing team.

How do you stay up-to-date with the latest digital marketing trends?

Staying current with the latest trends is crucial in digital marketing. This question seeks to understand the candidate's commitment to continual learning and adaptation.

What strategies have you used in the past to increase website traffic and conversions?

This question helps you understand the candidate's practical experience in driving website traffic and conversions, which are key objectives of performance marketing.

Can you provide an example of a campaign that did not perform as expected and how you adjusted it?

This question assesses the candidate's problem-solving skills and their ability to adapt and improve underperforming campaigns.

How would you handle a situation where your ad campaign is not generating the expected results?

This question probes into the candidate's approach to tackling challenges, providing insights into their decision-making process and resilience.

What is your approach to content marketing in a performance marketing context?

This final question explores the candidate's understanding of content marketing within the context of performance marketing, revealing their ability to blend creativity with data-driven decisions.