Crucial Prescreening Questions to Ask Viral Marketing Strategist for Efficient Candidate Selection

What Experience Do You Have in Creating and Executing Viral Marketing Strategies?

The crux of viral marketing lies in understanding the audience persona, leveraging the appropriate platforms, tools, and creativity to develop strategies that will resonate with the masses, leading to a rapid spread. It is therefore important that any marketing professional considers these attributes while crafting strategies.

Can You Describe a Viral Marketing Campaign You've Created That You're Most Proud Of?

An ideal marketing professional should be able to draw upon past experiences of successful campaigns. This not only gives an idea of their prowess but also highlights their analytical thinking and creativity, key factors in shaping effective viral marketing campaigns.

How Do You Align Marketing Strategies with Overall Business Targets?

Essential in every marketing plan is a synergy between the marketing goals and the overall business targets. The alignment ensures that every marketing effort contributes significantly to the achievement of broad-scale business goals.

What is Your Experience with Data Analysis and Interpretation for Viral Marketing Campaigns?

Numbers seldom lie, and data is key in tracking the progress and impact of a campaign. With data, businesses can adjust strategies, learn from trends, and make better marketing decisions.

What Tools and Technology Have You Used to Help Track and Analyze the Success of Marketing Campaigns?

There is a vast array of tools available today to aid in tracking campaign success like analytics tools, social listening tools, and others. By leveraging these tools, marketers can gain a broader perspective of the campaign’s reach, audience engagements, pattern identification, among others.

How Do You Handle Negative Feedback or Fallout from a Viral Marketing Campaign?

Not all viral content will receive positive feedback. Understanding this possibility and having a sound crisis management plan can help safeguard the brand’s reputation.

What are the Key Elements of a Successful Viral Marketing Strategy, in Your Opinion?

Every marketing professional will have their unique take on this. However, universally recognized elements include understanding audience persona, crafting compelling content, effective use of call-to-actions, and leveraging suitable platforms.

Can You Describe Your Process for Conducting Effective Audience Research?

Riding the wave of viral marketing without understanding the audience can result in a misfire. Hence, detailed and thoughtful audience research is critical.

How Do You Incorporate Storytelling into Your Viral Marketing Strategies?

Storytelling is an age-old and still effective method of communication. In marketing, it helps to create a deeper connection with an audience, making it an essential component of viral marketing strategies.

What Strategies Have You Used to Make a Campaign Go Viral on Social Media Platforms?

Social media platforms play a significant role in propagating viral marketing campaigns. With the right strategies involving user interaction, rightly timed posts, trending hashtags, contests, etc., a campaign can quickly gain viral status.

Do You Have Experience Coordinating with Other Departments, Like Sales and Creative, to Optimize Marketing Strategies?

Marketing efforts do not exist in a vacuum but rather in the context of the broader organizational structure. Ideally, marketing should work in sync with sales, creative, and other departments to formulate a comprehensive strategy for better results.

What is Your Experience in Setting, Monitoring, and Achieving Key Performance Indicators (KPIs) for Viral Marketing Campaigns?

A marketer's ability to establish realistic KPIs, and subsequently meeting them, underscores their understanding of the company's vision, as well as their analytical skills and marketing prowess.

What Successful Viral Marketing Campaign Do You Wish You Had Worked On? What Would You Have Contributed to It?

Marketers can learn a lot from successful campaigns, even those not personally involved in. Hence, this question serves as an opportunity to demonstrate their in-depth comprehension of viral marketing principles, trends, and innovative thinking.

How Do You Measure the Success of a Viral Marketing Campaign?

A clear understanding of success measurement informs performance. Standards could include reach metrics, engagement rate, leads generated, conversion, etc.

What are the Steps You Typically Take When Devising a New Viral Marketing Strategy?

These steps highlight the strategic thinking process of the marketer, and commonly include audience research, goal setting, content planning, channel selection, and monitoring and adjusting.

How Do You Handle a Situation Where a Marketing Campaign is Not Performing as Expected or is Receiving Negative Backlash?

Not every campaign is guaranteed to be a runaway success. How a marketer handles the low moments reflects their resilience, analytical thinking, and capacity for quick and impactful decision-making.

Can You Discuss the Most Successful Viral Marketing Method or Platform in Your Experience?

This question explores a marketer's understanding of the tools at their disposal, demonstrating their ability to make the most of specific platforms or techniques.

How Do You Incorporate a Brand's Identity Into a Viral Marketing Strategy?

Each brand has its unique identity, vision, and mission. The ability to incorporate these into a viral marketing strategy yields a campaign that not only goes viral but stays true to the brand's essence.

What's the Most Innovative Viral Marketing Strategy You've Seen or Created?

Innovation is the lifeblood of viral marketing. This question underscores the marketer’s ability to think out-of-the-box, adopt novel ideas, or bring creativity to common practices.

Speak to Your Understanding and Approach Towards Ethical Considerations in Viral Marketing.

Marketing ethics can sometimes take a backseat in the race to go viral, but maintaining ethical standards should always remain a priority. This question speaks to the marketer’s understanding of the thin line between sensationalism and credibility.