Portfolio
Review their portfolio for range across scripts: copperplate, Spencerian, uncial, modern brush, Arabic or Chinese if claimed. Look for paid commissions, wedding suites, logotypes, and live event work.
Evidence to listen for
- Work exists and can be looked at, not just described
- States what they made versus what the team or a template made
- Shows range rather than one repeated style
- Can walk through a piece from brief to final
Five-point scoring guide
No portfolio, or work that is unattributable or clearly templated.
Thin portfolio; unclear what they personally made.
Real work with adequate range; contribution mostly clear.
Strong varied portfolio with clear personal ownership.
Shows a deep body of commissioned work across several hands, with client names, print runs, and envelope or signage volumes.