Review the evidence signals before interviewing. Then use the anchored descriptions—not instinct alone—to choose the score that best matches each answer.
01
Evaluation factor
Execution and reliability
35% weight
Check how they run creative traffic: briefs intake, resourcing designers and copywriters across concurrent campaigns, and hitting print or launch dates in Workfront, Asana or Monday.
Evidence to listen for
Describes a workload they owned and how they kept it from slipping
Names the tools and systems they ran day to day
Can talk about volume: tickets, inboxes, orders, uptime
Nothing quietly falls through when they are busy
Five-point scoring guide
1
Poor
Cannot describe their own workload; things slip without them noticing.
2
Needs Improvement
Handles routine volume; drops work under pressure.
3
Satisfactory
Reliable on steady-state work; struggles when volume spikes.
4
Very Good
Consistently reliable at real volume with a system for staying on top.
5
Excellent
Names weekly job volumes, studio capacity models and on-time delivery rates, with concrete examples of protecting dates when scope shifted late.
02
Evaluation factor
Improving the process
25% weight
Probe changes they made to intake forms, review rounds, naming conventions or DAM structure, and what those changes did to turnaround time and rework.
Evidence to listen for
Has changed a process rather than only following one
Can name what was slow or error-prone and what they did about it
Documents so the improvement survives them
Knows when a process is worth automating and when it is not
Five-point scoring guide
1
Poor
Follows instructions only; no sense that process can change.
2
Needs Improvement
Notices problems but escalates rather than solving.
3
Satisfactory
Makes small improvements; impact is local and undocumented.
4
Very Good
Has redesigned a real process with measurable effect.
5
Excellent
Describes a rebuilt brief template or approval routing that cut review cycles measurably, plus how they got the studio to adopt it.
03
Evaluation factor
Judgement and autonomy
25% weight
Assess independent calls: reprioritising a queue when two campaigns collide, escalating scope creep, or deciding what ships without a final legal or brand sign-off.
Evidence to listen for
Knows what to decide alone and what to escalate
Handles an exception without freezing or improvising recklessly
Protects confidentiality and access appropriately
Asks a clarifying question rather than guessing on something costly
Five-point scoring guide
1
Poor
Either escalates everything or acts recklessly on their own.
2
Needs Improvement
Needs frequent direction; uneasy with exceptions.
3
Satisfactory
Sound judgement on familiar decisions.
4
Very Good
Clear sense of their own authority; handles exceptions well.
5
Excellent
Shows clear escalation thresholds, explains a tough reprioritisation with named trade-offs, and owns the consequences rather than deferring upward.
04
Evaluation factor
Communication
15% weight
Judge how they broker between requesters and creatives: status reporting, pushing back on vague briefs, and delivering feedback consolidation without demoralising designers.
Evidence to listen for
Writes clearly enough that people act without a follow-up
Manages expectations before a deadline slips, not after
Handles a frustrated colleague or customer calmly
Works across time zones or async where the role needs it
Five-point scoring guide
1
Poor
Unclear written communication; goes quiet when things slip.
2
Needs Improvement
Communication needs chasing; raises problems late.
3
Satisfactory
Clear enough day to day; proactive updates are inconsistent.
4
Very Good
Clear, proactive, and calm under pressure.
5
Excellent
Gives evidence of translating stakeholder feedback into actionable revisions, and of saying no to a request with a documented alternative.
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