Review the evidence signals before interviewing. Then use the anchored descriptions—not instinct alone—to choose the score that best matches each answer.
01
Evaluation factor
Execution and reliability
35% weight
Check hands-on ownership of a DAM platform (Bynder, AEM Assets, Widen, Brandfolder): ingest volumes, metadata schema upkeep, rights expiry tracking, and how they handled a library migration.
Evidence to listen for
Describes a workload they owned and how they kept it from slipping
Names the tools and systems they ran day to day
Can talk about volume: tickets, inboxes, orders, uptime
Nothing quietly falls through when they are busy
Five-point scoring guide
1
Poor
Cannot describe their own workload; things slip without them noticing.
2
Needs Improvement
Handles routine volume; drops work under pressure.
3
Satisfactory
Reliable on steady-state work; struggles when volume spikes.
4
Very Good
Consistently reliable at real volume with a system for staying on top.
5
Excellent
Names the platform and library size, describes ingest and taxonomy workflows they personally ran, and cites a migration with mapped metadata fields.
02
Evaluation factor
Improving the process
25% weight
Probe improvements to findability: controlled vocabularies, IPTC or XMP field mapping, naming conventions, auto-tagging rules, and measured effects on search success or duplicate asset counts.
Evidence to listen for
Has changed a process rather than only following one
Can name what was slow or error-prone and what they did about it
Documents so the improvement survives them
Knows when a process is worth automating and when it is not
Five-point scoring guide
1
Poor
Follows instructions only; no sense that process can change.
2
Needs Improvement
Notices problems but escalates rather than solving.
3
Satisfactory
Makes small improvements; impact is local and undocumented.
4
Very Good
Has redesigned a real process with measurable effect.
5
Excellent
Points to a specific taxonomy or naming overhaul with before and after numbers on search failures, duplicates, or time spent locating assets.
03
Evaluation factor
Judgement and autonomy
25% weight
Assess decisions made alone: releasing an asset with unclear model or talent release, retiring expired licensed imagery, resolving version conflicts, and denying a request that broke brand guidelines.
Evidence to listen for
Knows what to decide alone and what to escalate
Handles an exception without freezing or improvising recklessly
Protects confidentiality and access appropriately
Asks a clarifying question rather than guessing on something costly
Five-point scoring guide
1
Poor
Either escalates everything or acts recklessly on their own.
2
Needs Improvement
Needs frequent direction; uneasy with exceptions.
3
Satisfactory
Sound judgement on familiar decisions.
4
Very Good
Clear sense of their own authority; handles exceptions well.
5
Excellent
Describes rights calls made independently, escalating only genuine legal ambiguity, and can explain the usage restrictions they enforced and why.
04
Evaluation factor
Communication
15% weight
Look for how they train marketers, agencies, and regional teams on the DAM: onboarding guides, permission group setup, and chasing contributors who upload untagged files.
Evidence to listen for
Writes clearly enough that people act without a follow-up
Manages expectations before a deadline slips, not after
Handles a frustrated colleague or customer calmly
Works across time zones or async where the role needs it
Five-point scoring guide
1
Poor
Unclear written communication; goes quiet when things slip.
2
Needs Improvement
Communication needs chasing; raises problems late.
3
Satisfactory
Clear enough day to day; proactive updates are inconsistent.
4
Very Good
Clear, proactive, and calm under pressure.
5
Excellent
Gives concrete examples of user training, documented upload standards, and diplomatic follow-up that raised contributor compliance rather than blocking work.
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