design visual communicationclo3ddigital stylingecommerce lookbookvirtual try on
Complete evaluation framework
What to assess and how to score it
Review the evidence signals before interviewing. Then use the anchored descriptions—not instinct alone—to choose the score that best matches each answer.
01
Evaluation factor
Portfolio
35% weight
Review their styling reel: ecommerce flat lays, on-model editorials, 3D looks built in CLO3D or Browzwear, and campaign lookbooks with named brands and seasons.
Evidence to listen for
Work exists and can be looked at, not just described
States what they made versus what the team or a template made
Shows range rather than one repeated style
Can walk through a piece from brief to final
Five-point scoring guide
1
Poor
No portfolio, or work that is unattributable or clearly templated.
2
Needs Improvement
Thin portfolio; unclear what they personally made.
3
Satisfactory
Real work with adequate range; contribution mostly clear.
4
Very Good
Strong varied portfolio with clear personal ownership.
5
Excellent
Shows dated work across ecommerce PDP shoots, editorial, and 3D garment renders, naming the brand, season, and their exact styling role.
02
Evaluation factor
Craft and rationale
25% weight
Probe garment technique: pinning and clipping for camera, steaming versus pressing, fabric drape in avatar simulation, colour accuracy under studio lighting and sRGB export.
Evidence to listen for
Explains why a layout, type choice, or colour decision serves the brief
Knows typography and hierarchy as craft, not decoration
Works to a brand system without either breaking it or hiding behind it
Names the tools they are genuinely fast in
Five-point scoring guide
1
Poor
Cannot explain any decision; work is arbitrary.
2
Needs Improvement
Talks in taste terms only; no link between choice and brief.
3
Satisfactory
Sound craft with some ability to justify decisions.
4
Very Good
Articulate about why each choice serves the brief.
5
Excellent
Explains fit fixes shot by shot, matches fabric weight to avatar simulation settings, and defends colour and silhouette choices against brand guidelines.
03
Evaluation factor
Feedback and iteration
25% weight
Ask how they handled buyer, photographer, and ecommerce manager notes mid-shoot, plus reshoot requests driven by return rates or PDP conversion data.
Evidence to listen for
Takes critique without treating it as an attack
Distinguishes a subjective preference from a real problem, and says so politely
Iterates fast rather than defending version one
Delivers files correctly and on time
Five-point scoring guide
1
Poor
Defensive about critique; will not revise.
2
Needs Improvement
Accepts feedback passively; iterations do not improve the work.
3
Satisfactory
Revises willingly; struggles to push back on weak feedback.
4
Very Good
Iterates quickly and can argue for the work when the feedback is wrong.
5
Excellent
Recalls specific rounds of notes, reshot or restyled quickly, and cites metrics such as return rate or add-to-cart shifts after changes.
04
Evaluation factor
Working with the brief
15% weight
Test intake discipline: reading a seasonal trend brief, sample trafficking and call sheets, shot lists of 60 plus SKUs per day, and turnaround deadlines.
Evidence to listen for
Asks about audience and goal before opening the design tool
Works with marketing, product, or clients rather than in isolation
Flags an impossible brief early
Hands over files and assets others can actually use
Five-point scoring guide
1
Poor
Designs in isolation; ignores the brief's purpose.
2
Needs Improvement
Starts designing before understanding the goal.
3
Satisfactory
Asks the right questions when prompted.
4
Very Good
Interrogates the brief up front and hands over cleanly.
5
Excellent
Translates a merchandising brief into a shot list and sample pull, tracks SKU coverage, and hits daily volume without missing credits or assets.
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