Record of outcomes
Check what they actually built: revenue, users, funding raised, and what happened to the company in the end.
Evidence to listen for
- Names organisations, budgets, and headcount they were actually accountable for
- Gives outcomes with numbers, not initiatives with adjectives
- Separates what they drove from what the market or a predecessor did
- Can describe something they owned that failed
Five-point scoring guide
Titles and initiatives only; no accountable outcomes.
Claims results the organisation would have had anyway; no scope clarity.
Real accountability with some numbers; attribution occasionally generous.
Clear scope and measured outcomes, including an honest failure.
Has built something real with numbers attached, and is honest about how it ended, including a failure they own.