Portfolio
Review named scent programmes: hotel lobbies, retail flagships, museum installations. Ask for brief, chosen accords, diffusion hardware, coverage volume, and any lift in dwell time or recall.
Evidence to listen for
- Work exists and can be looked at, not just described
- States what they made versus what the team or a template made
- Shows range rather than one repeated style
- Can walk through a piece from brief to final
Five-point scoring guide
No portfolio, or work that is unattributable or clearly templated.
Thin portfolio; unclear what they personally made.
Real work with adequate range; contribution mostly clear.
Strong varied portfolio with clear personal ownership.
Walks through three or more delivered scent identities with the brand brief, accord choices, hardware specified, and measured customer or client response.