Review the evidence signals before interviewing. Then use the anchored descriptions—not instinct alone—to choose the score that best matches each answer.
01
Evaluation factor
Execution and reliability
35% weight
Check how they ran multi-week launches or client delivery cycles: project boards in Asana, ClickUp or Notion, deadlines held, contractor deliverables chased, revenue or enrolment targets hit.
Evidence to listen for
Describes a workload they owned and how they kept it from slipping
Names the tools and systems they ran day to day
Can talk about volume: tickets, inboxes, orders, uptime
Nothing quietly falls through when they are busy
Five-point scoring guide
1
Poor
Cannot describe their own workload; things slip without them noticing.
2
Needs Improvement
Handles routine volume; drops work under pressure.
3
Satisfactory
Reliable on steady-state work; struggles when volume spikes.
4
Very Good
Consistently reliable at real volume with a system for staying on top.
5
Excellent
Names specific launches with dates, budgets and results, and shows the tracker or SOP library they used to hold them together.
02
Evaluation factor
Improving the process
25% weight
Probe what they rebuilt: onboarding SOPs, Zapier or Make automations, invoicing and refund workflows, hours saved per week, tools consolidated or cancelled.
Evidence to listen for
Has changed a process rather than only following one
Can name what was slow or error-prone and what they did about it
Documents so the improvement survives them
Knows when a process is worth automating and when it is not
Five-point scoring guide
1
Poor
Follows instructions only; no sense that process can change.
2
Needs Improvement
Notices problems but escalates rather than solving.
3
Satisfactory
Makes small improvements; impact is local and undocumented.
4
Very Good
Has redesigned a real process with measurable effect.
5
Excellent
Describes a before and after workflow with concrete time or cost saved, and explains why they chose that tool over alternatives.
03
Evaluation factor
Judgement and autonomy
25% weight
Test how far they operate without the founder: hiring and firing contractors, approving spend, pausing an ad or launch, deciding what reaches the founder's inbox.
Evidence to listen for
Knows what to decide alone and what to escalate
Handles an exception without freezing or improvising recklessly
Protects confidentiality and access appropriately
Asks a clarifying question rather than guessing on something costly
Five-point scoring guide
1
Poor
Either escalates everything or acts recklessly on their own.
2
Needs Improvement
Needs frequent direction; uneasy with exceptions.
3
Satisfactory
Sound judgement on familiar decisions.
4
Very Good
Clear sense of their own authority; handles exceptions well.
5
Excellent
Gives examples of calls made alone, including one that went wrong, plus the spend or escalation boundaries they agreed with the owner.
04
Evaluation factor
Communication
15% weight
Assess how they run weekly founder check-ins, KPI dashboards, Slack or Voxer updates with a remote team, and how they deliver bad news about slipping timelines.
Evidence to listen for
Writes clearly enough that people act without a follow-up
Manages expectations before a deadline slips, not after
Handles a frustrated colleague or customer calmly
Works across time zones or async where the role needs it
Five-point scoring guide
1
Poor
Unclear written communication; goes quiet when things slip.
2
Needs Improvement
Communication needs chasing; raises problems late.
3
Satisfactory
Clear enough day to day; proactive updates are inconsistent.
4
Very Good
Clear, proactive, and calm under pressure.
5
Excellent
Shows a repeatable reporting rhythm with named metrics, and recounts flagging a slipping launch early with options rather than problems.
Put this rubric to work
Score every candidate against the same standard
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