Interview scorecard template

Real Estate Marketing and Disposition Manager interview scorecard

Evaluate Real Estate Marketing and Disposition Manager candidates across 4 weighted areas: campaigns that performed, measurement and testing, audience and segmentation, and working with the business. Campaigns that performed leads at 30%, so ask for properties they marketed and disposed of, with days on market, spread, and their own role. Use the rubric to compare role-specific evidence consistently.

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TL;DR
For campaigns that performed, look for evidence the candidate names dispositions with days on market and spread achieved, and is clear on what they personally drove. For measurement and testing, look for evidence the candidate knows from evidence which lever moved each deal, and can name a property where their first read was wrong. Apply the written 1–5 anchors to every answer, record the evidence behind each rating, and use the factor weights to reach a consistent overall assessment.
Complete evaluation framework

What to assess and how to score it

Review the evidence signals before interviewing. Then use the anchored descriptions—not instinct alone—to choose the score that best matches each answer.

01
Evaluation factor

Campaigns that performed

30% weight

Ask for properties they marketed and disposed of, with days on market, spread, and their own role.

Evidence to listen for

  • Names campaigns or programmes they ran, with the metric they moved and the baseline it moved from
  • Distinguishes their own work from the team's or the agency's
  • Knows the audience and the offer, not just the channel
  • Can describe a campaign that failed and why

Five-point scoring guide

1
Poor

No numbers; describes activity rather than results.

2
Needs Improvement

Vanity metrics only; attribution to their own work is unclear.

3
Satisfactory

Real campaigns with some numbers; baselines often missing.

4
Very Good

Named campaigns with metric, baseline, and clear personal ownership.

5
Excellent

Names dispositions with days on market and spread achieved, and is clear on what they personally drove.

02
Evaluation factor

Audience and segmentation

25% weight

Test how they identify and reach the right buyer pool rather than listing broadly and waiting.

Evidence to listen for

  • Describes real customer segments and what differs between them, not demographic guesses
  • Has built lifecycle stages, journeys, or nurture logic that reflect actual behaviour
  • Knows where the audience data comes from and its limits
  • Writes for the segment rather than for everyone

Five-point scoring guide

1
Poor

One message for everyone; no segmentation thinking.

2
Needs Improvement

Segments by demographics only; no behavioural insight.

3
Satisfactory

Workable segmentation; lifecycle logic is basic.

4
Very Good

Behaviour-driven segmentation and lifecycle design with evidence behind it.

5
Excellent

Targets specific buyer pools deliberately and can explain why each property suited that buyer.

03
Evaluation factor

Measurement and testing

30% weight

Check whether they track what actually moved a property: pricing, presentation, channel, or timing.

Evidence to listen for

  • Tests deliberately rather than changing everything at once
  • Understands attribution limits and does not overclaim
  • Knows what sample size and duration a test needed
  • Can name a test whose result contradicted what they expected

Five-point scoring guide

1
Poor

No testing; claims credit for correlation.

2
Needs Improvement

Runs tests but reads them badly; overclaims attribution.

3
Satisfactory

Tests sensibly; rigour drops under deadline pressure.

4
Very Good

Disciplined testing with honest attribution and a result that surprised them.

5
Excellent

Knows from evidence which lever moved each deal, and can name a property where their first read was wrong.

04
Evaluation factor

Working with the business

15% weight

Assess how they work with acquisitions, legal, and title when a deal is drifting toward the deadline.

Evidence to listen for

  • Works with sales, product, or operations rather than throwing campaigns over a wall
  • Briefs designers and writers well enough to get usable work
  • Manages agencies or freelancers to a standard
  • Reports results to leadership without spin

Five-point scoring guide

1
Poor

Works in isolation; reports only flattering numbers.

2
Needs Improvement

Limited coordination; briefs are thin.

3
Satisfactory

Coordinates adequately; reporting is honest if basic.

4
Very Good

Strong partner to sales and product; briefs and reports clearly.

5
Excellent

Keeps acquisitions, legal, and title aligned through a drifting close, and reports risk to owners without spin.

Evidence-led prompts

Interview questions for a Real Estate Marketing and Disposition Manager

Use these prompts to surface evidence for the weighted factors above and compare candidates against the same role-specific criteria.

  1. 01

    What experience do you have in real estate marketing and disposition? Name the property types and price bands you handled.

  2. 02

    Walk me through a successful marketing campaign you executed for a real estate property, including days on market and how the final price compared to the ask.

  3. 03

    Tell me about a time you had to adapt your approach to sell a difficult property. What did you change?

  4. 04

    What strategies have you used to market a property, and how did you decide who the likely buyer was?

  5. 05

    What would you do in the first 72 hours to get high visibility for our property listings?

See the complete Real Estate Marketing and Disposition Manager question set
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