Interview scorecard template

Sales Intern Associate interview scorecard

Evaluate Sales Intern Associate candidates across 4 weighted areas: track record, method and qualification, relationships and trust, and drive and resilience. Track record leads at 35%, so ask for concrete numbers from any prior internship, campus ambassador role, or retail job: dials per day, meetings booked, list size, conversion, quota attainment against. Use the rubric to compare role-specific evidence consistently.

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TL;DR
For track record, look for evidence the candidate quotes real figures (e.g. 60 dials daily, 12 discovery calls booked in a quarter) and names the CRM where they logged them. For method and qualification, look for evidence the candidate describes a repeatable prospecting routine and names two disqualifying signals they act on rather than chasing every reply. Apply the written 1–5 anchors to every answer, record the evidence behind each rating, and use the factor weights to reach a consistent overall assessment.
Complete evaluation framework

What to assess and how to score it

Review the evidence signals before interviewing. Then use the anchored descriptions—not instinct alone—to choose the score that best matches each answer.

01
Evaluation factor

Track record

35% weight

Ask for concrete numbers from any prior internship, campus ambassador role, or retail job: dials per day, meetings booked, list size, conversion, quota attainment against a target.

Evidence to listen for

  • Gives numbers: quota, attainment, deal size, client roster
  • Explains the market and buyer they sold to, not just the product
  • Distinguishes what they closed from what the team closed
  • Can describe a deal they lost and why

Five-point scoring guide

1
Poor

No numbers; cannot describe what they actually sold or to whom.

2
Needs Improvement

Vague attainment; credit for team results is unclear.

3
Satisfactory

Real record with some numbers; attribution occasionally fuzzy.

4
Very Good

Clear numbers and ownership, including honest losses.

5
Excellent

Quotes real figures (e.g. 60 dials daily, 12 discovery calls booked in a quarter) and names the CRM where they logged them.

02
Evaluation factor

Method and qualification

25% weight

Probe how they build a prospect list and disqualify: ICP filters, LinkedIn Sales Navigator or Apollo searches, BANT or MEDDIC exposure, and what makes them drop a lead early.

Evidence to listen for

  • Has a repeatable approach to qualifying and progressing deals
  • Can walk a real deal from first contact to close
  • Handles objections with questions rather than scripts
  • Knows when to disqualify

Five-point scoring guide

1
Poor

No method; pitches at everyone and hopes.

2
Needs Improvement

Weak qualification; deals stall with no diagnosis.

3
Satisfactory

Workable method; inconsistent on complex or long cycles.

4
Very Good

Clear repeatable method; disqualifies early and deliberately.

5
Excellent

Describes a repeatable prospecting routine and names two disqualifying signals they act on rather than chasing every reply.

03
Evaluation factor

Relationships and trust

25% weight

Look for evidence of follow-through with real people: multi touch sequences, handling a gatekeeper, keeping notes in HubSpot or Salesforce, and warm handoffs to an account executive.

Evidence to listen for

  • Has clients or talent who came back or referred them
  • Manages a difficult conversation without damaging the relationship
  • Represents the client's interest, not only the commission
  • Builds rapport across seniority levels

Five-point scoring guide

1
Poor

Transactional; burns relationships for a close.

2
Needs Improvement

Builds rapport but does not sustain relationships.

3
Satisfactory

Solid relationships; less tested in conflict.

4
Very Good

Repeat business and referrals; handles conflict without damage.

5
Excellent

Recounts a specific prospect nurtured over several touches, with the exact follow-up cadence and how the AE handoff went.

04
Evaluation factor

Drive and resilience

15% weight

Test appetite for rejection volume: how many no responses per booked meeting, what they changed after a bad week, and coachability from call reviews or ride-alongs.

Evidence to listen for

  • Handles rejection and a bad quarter without unravelling
  • Self-directed on pipeline rather than waiting for leads
  • Coachable on feedback
  • Honest in how they represent the product and themselves

Five-point scoring guide

1
Poor

Gives up easily; blames leads, product, or market.

2
Needs Improvement

Motivation depends on momentum; resistant to coaching.

3
Satisfactory

Steady; recovers from setbacks with support.

4
Very Good

Self-motivated, coachable, and steady through bad stretches.

5
Excellent

Cites a concrete rejection ratio, a script change made after manager feedback, and the measurable lift that followed.

Evidence-led prompts

Interview questions for a Sales Intern Associate

Use these prompts to surface evidence for the weighted factors above and compare candidates against the same role-specific criteria.

  1. 01

    Do you have any previous sales experience?

  2. 02

    Can you describe a time when you exceeded a target?

  3. 03

    Can you describe using your initiative to get something over the line?

  4. 04

    How would you go about learning what a prospect actually needs?

  5. 05

    What approaches would you use to find new prospects?

See the complete Sales Intern Associate question set
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