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Smart Mobility Strategist interview scorecard

Pre-screening scorecard for Smart Mobility Strategist candidates.

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Complete evaluation framework

What to assess and how to score it

Review the evidence signals before interviewing. Then use the anchored descriptions—not instinct alone—to choose the score that best matches each answer.

01
Evaluation factor

Record of outcomes

35% weight

Check for mobility programmes they actually moved from deck to street: MaaS app launches, bike share tenders, EV charging rollouts, curb pricing pilots, with ridership or modal shift numbers.

Evidence to listen for

  • Names organisations, budgets, and headcount they were actually accountable for
  • Gives outcomes with numbers, not initiatives with adjectives
  • Separates what they drove from what the market or a predecessor did
  • Can describe something they owned that failed

Five-point scoring guide

1
Poor

Titles and initiatives only; no accountable outcomes.

2
Needs Improvement

Claims results the organisation would have had anyway; no scope clarity.

3
Satisfactory

Real accountability with some numbers; attribution occasionally generous.

4
Very Good

Clear scope and measured outcomes, including an honest failure.

5
Excellent

Names specific pilots and cities, cites modal shift, utilisation or cost-per-trip figures, and states what scaled versus what was killed.

02
Evaluation factor

Strategic judgement

25% weight

Probe how they read signals: autonomous shuttle hype cycles, GTFS and MDS data availability, subsidy dependence, fleet electrification TCO, and when a city should wait rather than procure.

Evidence to listen for

  • Explains a decision where the options were genuinely close and the information incomplete
  • Can say what they chose not to do and why
  • Distinguishes a bet from a certainty
  • Changes course on evidence rather than defending a position past its life

Five-point scoring guide

1
Poor

Frameworks and slogans; no real decision they can walk through.

2
Needs Improvement

Describes decisions made elsewhere; cannot state the trade-off.

3
Satisfactory

Sound judgement on familiar decisions; less tested on ambiguous ones.

4
Very Good

Walks a genuinely close call, states what they gave up, and changed course on evidence.

5
Excellent

Argues from unit economics and infrastructure readiness, distinguishes durable trends from vendor pitches, and defends a decision that went against consensus.

03
Evaluation factor

Building and leading teams

25% weight

Assess how they assembled cross-functional pilot teams: transport planners, data scientists, procurement, operator partners, and who they mentored into owning programme delivery.

Evidence to listen for

  • Has hired, developed, and where necessary removed people
  • Names someone who grew under them and what they did to cause it
  • Handles an underperformer directly rather than waiting it out
  • Builds a team that functions when they are not in the room

Five-point scoring guide

1
Poor

No real people leadership; avoids difficult personnel decisions.

2
Needs Improvement

Managed a team but cannot describe developing or exiting anyone.

3
Satisfactory

Competent manager; development is informal.

4
Very Good

Demonstrable record of growing people and handling underperformance directly.

5
Excellent

Describes concrete team structures across planning and data functions, with named people who progressed and clear handover of programme ownership.

04
Evaluation factor

Influence across the business

15% weight

Look for influence without formal authority: winning over transit agency boards, city councils, regulators, OEM partners, and internal finance on multi-year mobility investment cases.

Evidence to listen for

  • Wins support from peers and boards without positional authority
  • Translates their function into terms the rest of the business cares about
  • Delivers unwelcome news early
  • Manages up without either capitulating or stonewalling

Five-point scoring guide

1
Poor

Relies entirely on authority; conceals bad news.

2
Needs Improvement

Struggles to influence peers; communicates in function-specific jargon.

3
Satisfactory

Works adequately with peers and leadership.

4
Very Good

Persuades peers and boards on merit and delivers bad news early.

5
Excellent

Recounts specific negotiations with agencies or operators, names objections faced, and shows how the mandate or funding was secured.

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