Track record
Check which deals they supported to close: ARR influenced, POC win rate, RFP/RFI response volume, and named platforms they demoed (Salesforce, Snowflake, ServiceNow, custom APIs).
Evidence to listen for
- Gives numbers: quota, attainment, deal size, client roster
- Explains the market and buyer they sold to, not just the product
- Distinguishes what they closed from what the team closed
- Can describe a deal they lost and why
Five-point scoring guide
No numbers; cannot describe what they actually sold or to whom.
Vague attainment; credit for team results is unclear.
Real record with some numbers; attribution occasionally fuzzy.
Clear numbers and ownership, including honest losses.
Cites specific won deals with ARR figures, POC pass rates, and the exact product surface they demoed to technical buyers.