Review the evidence signals before interviewing. Then use the anchored descriptions—not instinct alone—to choose the score that best matches each answer.
01
Evaluation factor
Campaigns that performed
30% weight
Check which Telegram groups or Discord servers they grew: starting and ending member counts, daily active chatters, AMA turnout, raid or quest campaigns, and retention after the hype cycle.
Evidence to listen for
Names campaigns or programmes they ran, with the metric they moved and the baseline it moved from
Distinguishes their own work from the team's or the agency's
Knows the audience and the offer, not just the channel
Can describe a campaign that failed and why
Five-point scoring guide
1
Poor
No numbers; describes activity rather than results.
2
Needs Improvement
Vanity metrics only; attribution to their own work is unclear.
3
Satisfactory
Real campaigns with some numbers; baselines often missing.
4
Very Good
Named campaigns with metric, baseline, and clear personal ownership.
5
Excellent
Names specific servers with before and after member and DAU figures, plus campaigns like AMAs, quests or airdrop pushes they personally ran.
02
Evaluation factor
Audience and segmentation
25% weight
Probe how they segment community members: holders versus lurkers, role gating by wallet or contribution, regional Telegram groups, and separate onboarding paths for traders, devs and moderators.
Evidence to listen for
Describes real customer segments and what differs between them, not demographic guesses
Has built lifecycle stages, journeys, or nurture logic that reflect actual behaviour
Knows where the audience data comes from and its limits
Writes for the segment rather than for everyone
Five-point scoring guide
1
Poor
One message for everyone; no segmentation thinking.
2
Needs Improvement
Segments by demographics only; no behavioural insight.
3
Satisfactory
Workable segmentation; lifecycle logic is basic.
4
Very Good
Behaviour-driven segmentation and lifecycle design with evidence behind it.
5
Excellent
Describes concrete role and channel structures tied to member intent, and shows how messaging differed for newcomers, holders and power users.
03
Evaluation factor
Measurement and testing
30% weight
Test measurement habits: Statbot or Discord insights, Telegram Analytics or Combot, invite link attribution, Dune dashboards, message-per-user trends, and A/B tests on announcement copy or posting times.
Evidence to listen for
Tests deliberately rather than changing everything at once
Understands attribution limits and does not overclaim
Knows what sample size and duration a test needed
Can name a test whose result contradicted what they expected
Five-point scoring guide
1
Poor
No testing; claims credit for correlation.
2
Needs Improvement
Runs tests but reads them badly; overclaims attribution.
3
Satisfactory
Tests sensibly; rigour drops under deadline pressure.
4
Very Good
Disciplined testing with honest attribution and a result that surprised them.
5
Excellent
Quotes tool names and tracked metrics, shows a test that changed posting cadence or copy, and separates real engagement from bot inflation.
04
Evaluation factor
Working with the business
15% weight
Assess coordination with product, founders and moderators: announcement approval, handling FUD or depeg panic, escalating exploit rumours, and aligning community pushes with token or launch timelines.
Evidence to listen for
Works with sales, product, or operations rather than throwing campaigns over a wall
Briefs designers and writers well enough to get usable work
Manages agencies or freelancers to a standard
Reports results to leadership without spin
Five-point scoring guide
1
Poor
Works in isolation; reports only flattering numbers.
2
Needs Improvement
Limited coordination; briefs are thin.
3
Satisfactory
Coordinates adequately; reporting is honest if basic.
4
Very Good
Strong partner to sales and product; briefs and reports clearly.
5
Excellent
Gives examples of moderator team management, crisis messaging cleared with leadership, and campaign timing synced to product or listing milestones.
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