Review the evidence signals before interviewing. Then use the anchored descriptions—not instinct alone—to choose the score that best matches each answer.
01
Evaluation factor
Portfolio
35% weight
Review shipped web3 work: wallet connect flows, NFT mint journeys, DAO governance dashboards or DeFi onboarding. Ask for live dApp links, user counts and drop-off rates at signing steps.
Evidence to listen for
Work exists and can be looked at, not just described
States what they made versus what the team or a template made
Shows range rather than one repeated style
Can walk through a piece from brief to final
Five-point scoring guide
1
Poor
No portfolio, or work that is unattributable or clearly templated.
2
Needs Improvement
Thin portfolio; unclear what they personally made.
3
Satisfactory
Real work with adequate range; contribution mostly clear.
4
Very Good
Strong varied portfolio with clear personal ownership.
5
Excellent
Shows named live products with wallet activation numbers, seed phrase onboarding flows and measurable reductions in transaction abandonment.
02
Evaluation factor
Craft and rationale
25% weight
Test reasoning behind gas fee disclosure, seed phrase custody choices, transaction signing copy and progressive disclosure for non-crypto users. Probe why they chose custodial versus self-custody patterns.
Evidence to listen for
Explains why a layout, type choice, or colour decision serves the brief
Knows typography and hierarchy as craft, not decoration
Works to a brand system without either breaking it or hiding behind it
Names the tools they are genuinely fast in
Five-point scoring guide
1
Poor
Cannot explain any decision; work is arbitrary.
2
Needs Improvement
Talks in taste terms only; no link between choice and brief.
3
Satisfactory
Sound craft with some ability to justify decisions.
4
Very Good
Articulate about why each choice serves the brief.
5
Excellent
Explains each flow decision against user trust, irreversibility of on-chain actions and specific wallet constraints like MetaMask or Rainbow.
03
Evaluation factor
Feedback and iteration
25% weight
Ask how they responded to Discord feedback, testnet user sessions, token holder complaints or analytics from Dune dashboards, and what they changed after launch.
Evidence to listen for
Takes critique without treating it as an attack
Distinguishes a subjective preference from a real problem, and says so politely
Iterates fast rather than defending version one
Delivers files correctly and on time
Five-point scoring guide
1
Poor
Defensive about critique; will not revise.
2
Needs Improvement
Accepts feedback passively; iterations do not improve the work.
3
Satisfactory
Revises willingly; struggles to push back on weak feedback.
4
Very Good
Iterates quickly and can argue for the work when the feedback is wrong.
5
Excellent
Cites concrete revisions driven by community feedback or on-chain data, including flows they abandoned when metrics contradicted their assumptions.
04
Evaluation factor
Working with the brief
15% weight
Probe collaboration with smart contract engineers and token economists: how they scoped experience strategy against protocol constraints, audit timelines and treasury or roadmap limits.
Evidence to listen for
Asks about audience and goal before opening the design tool
Works with marketing, product, or clients rather than in isolation
Flags an impossible brief early
Hands over files and assets others can actually use
Five-point scoring guide
1
Poor
Designs in isolation; ignores the brief's purpose.
2
Needs Improvement
Starts designing before understanding the goal.
3
Satisfactory
Asks the right questions when prompted.
4
Very Good
Interrogates the brief up front and hands over cleanly.
5
Excellent
Translates protocol and contract limitations into a clear experience strategy, negotiating scope with founders and engineers without vague crypto jargon.
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Score every candidate against the same standard
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