Review the evidence signals before interviewing. Then use the anchored descriptions—not instinct alone—to choose the score that best matches each answer.
01
Evaluation factor
Portfolio
35% weight
Review actual wayfinding programs: airports, hospitals, campuses, transit. Look for sign location plans, message schedules, sign family typologies, and photos of installed work, not just concept boards.
Evidence to listen for
Work exists and can be looked at, not just described
States what they made versus what the team or a template made
Shows range rather than one repeated style
Can walk through a piece from brief to final
Five-point scoring guide
1
Poor
No portfolio, or work that is unattributable or clearly templated.
2
Needs Improvement
Thin portfolio; unclear what they personally made.
3
Satisfactory
Real work with adequate range; contribution mostly clear.
4
Very Good
Strong varied portfolio with clear personal ownership.
5
Excellent
Shows two or more built programs with location plans, message schedules and installed photography, naming their exact scope on each.
02
Evaluation factor
Craft and rationale
25% weight
Probe typography at distance, viewing cone and legibility calculations, arrow and pictogram conventions, ADA and ISO 7001 requirements, substrate and finish choices, plus fabrication drawing detail.
Evidence to listen for
Explains why a layout, type choice, or colour decision serves the brief
Knows typography and hierarchy as craft, not decoration
Works to a brand system without either breaking it or hiding behind it
Names the tools they are genuinely fast in
Five-point scoring guide
1
Poor
Cannot explain any decision; work is arbitrary.
2
Needs Improvement
Talks in taste terms only; no link between choice and brief.
3
Satisfactory
Sound craft with some ability to justify decisions.
4
Very Good
Articulate about why each choice serves the brief.
5
Excellent
Justifies cap heights, contrast ratios and mounting heights against code, and explains why a substrate suited the environment.
03
Evaluation factor
Feedback and iteration
25% weight
Test how they handled client review cycles, code officials, and post-install audits where users still got lost; ask about wayfinding testing or intercept walkthroughs.
Evidence to listen for
Takes critique without treating it as an attack
Distinguishes a subjective preference from a real problem, and says so politely
Iterates fast rather than defending version one
Delivers files correctly and on time
Five-point scoring guide
1
Poor
Defensive about critique; will not revise.
2
Needs Improvement
Accepts feedback passively; iterations do not improve the work.
3
Satisfactory
Revises willingly; struggles to push back on weak feedback.
4
Very Good
Iterates quickly and can argue for the work when the feedback is wrong.
5
Excellent
Describes a program revised after observed user failures, citing what changed in nomenclature, decision points or sign hierarchy.
04
Evaluation factor
Working with the brief
15% weight
Assess collaboration with architects, fabricators and facilities teams: shop drawing review, coordination with base building drawings, budget per sign type, phased rollout schedules.
Evidence to listen for
Asks about audience and goal before opening the design tool
Works with marketing, product, or clients rather than in isolation
Flags an impossible brief early
Hands over files and assets others can actually use
Five-point scoring guide
1
Poor
Designs in isolation; ignores the brief's purpose.
2
Needs Improvement
Starts designing before understanding the goal.
3
Satisfactory
Asks the right questions when prompted.
4
Very Good
Interrogates the brief up front and hands over cleanly.
5
Excellent
Speaks fluently about fabricator RFIs, submittal review and holding a nomenclature standard while meeting budget and construction sequencing.
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